Naruto Uzumaki (うずまき ナルト Uzumaki Naruto?) is a fictional character in the anime and manga franchise Naruto created by Masashi Kishimoto. Naruto is the main protagonist and titular character of the series. When creating Naruto, Kishimoto wished to keep the character "simple and stupid", while giving him many attributes of Son Goku, the main character from the Dragon Ball franchise. However, Kishimoto also added his harsh past to include a dark side of him. Naruto's initial design has been changed several times by Kishimoto, providing the character with different clothes to make him more appealing to Western audiences, in addition to being easier to draw and color.